CGMA Competency and Learning Campaign

The Chartered Global Management Accountant (CGMA) Competency Framework was developed to help management accountants and finance professionals assess their knowledge and skill gaps for current and desired roles. The platform aimed to promote the CGMA Competency Framework and create an engaging digital platform for professionals to assess their competencies, prepare for the CGMA exam, and understand the skills needed for career advancement. The site needed to position the CGMA credential as valuable while offering explicit learning and exam preparation pathways. Key Learnings: User-Centered Design - Focused on creating an interactive, user-friendly platform that allowed professionals to assess their competencies quickly, which led to a 40% increase in platform usage and engagement. Clear Learning Pathways - Integrated, personalized learning paths based on competency assessments, offering tailored resources for exam preparation and skill development, driving a 25% increase in exam registration. Compelling Call-to-Action - Positioned the CGMA credential as essential for career growth through strategic CTAs, increasing sign-ups for the CGMA certification exam.